Middle & high school assemblies
It's time to get R.I.C.H.
R.I.C.H. stands for Resilience, Identity, Confidence, and Hope—the framework Andre Fluellen used to take control of his mind and move through his own mental health challenges.
He tells that story honestly, then hands students the exact mindset tools that got him through, so they leave ready to start building a R.I.C.H. life right away.

What an assembly looks like
A thoughtful experience for your students and your school.
Before Andre arrives
Andre schedules a pre-call with your team to understand your school, your students, and the message that will serve them best.
Day of the assembly
Andre arrives 30 minutes early, gets grounded in the space, and prepares to meet your students where they are.
A personal takeaway
Every student receives an autographed football card—more than a sports card, it is a reminder that they are seen and have so much to live for.
After the room clears
Andre meets with faculty and staff to address themes and concerns surfaced through the Heart Cards, helping your team know what needs attention next.
- Audience
- Middle and high school students
- Length
- 45-minute assembly + 10 minutes of student Q&A
- Planning
- Pre-call with your school so the message is tailored to your students

A moment students remember
A signed card. A reminder of how much life is still ahead.
Andre signs an autographed football card for every student—a personal reminder that they are seen, their story is still being written, and they have so much to live for.
It is more than a sports card. It becomes a physical anchor for the conversation: a reminder of where a student is today, what they have survived, and the resilient, confident, hopeful future they can start building now.
Heart Cards
Heart Cards are the heartbeat of our assemblies.
The signed football card tells every student they matter. The Heart Card is where they tell us what is really going on, so your school can see who needs support and show up for them.
- Heart Cards read
- 100,000+
- of students connected with support
- Thousands
After reading more than 100,000 Heart Cards, Andre and his team have helped thousands of students connect with school counselors and behavioral health experts, while encouraging students to reach out for support.
Cumulative outreach figures reported by Andre Fluellen Enterprises.

Students write what's on their heart
After the assembly, students get a moment to put into words what they may never have said out loud.
Your school follows up
Participation and follow-up are coordinated with your school in advance, so counselors and appropriate support professionals can respond.
Seeking help is a strength
Every card carries the same message: reaching out is a sign of strength, and no student has to face things alone.
Hear Andre explain why Heart Cards matter.
Heart Cards can be included and planned with your school. They work alongside your counselors and existing safeguards, never in place of them.
The RICH framework
What does it mean to become RICH?
RICH stands for Resilience, Identity, Confidence, and Hope—the mindset tools Andre used to move through his own mental health challenges and build a thriving life. Students do not just hear the framework; they leave knowing what they can begin doing right away.
- Resilience
- A setback is part of the story, not the end of it. Identify a next step and an adult who can help.
- Identity
- Circumstances, labels, grades, and mistakes do not define your full worth or your possibilities.
- Confidence
- Notice the voices and self-talk shaping your choices, then practice one constructive response.
- Hope
- Picture a future worth moving toward and choose one action that supports it.
Bring Andre to your school
Check Andre's availability.
Tell us about your students, your date, and the challenge you want the experience to meet.
Andre's programs are educational and motivational. They complement, and never replace, your school's counselors, mental health professionals, and established safeguards.
